Comments on: Anatomy of New Growth in India http://orbitchange.com/blog/2006/11/28/anatomy-india/ Sharad Sharma examines the transformation challenges facing the software industry Mon, 13 Oct 2008 20:51:50 +0000 http://wordpress.org/?v=2.0.2 by: Vijay Anand http://orbitchange.com/blog/2006/11/28/anatomy-india/#comment-17 Tue, 28 Nov 2006 18:35:58 +0000 http://orbitchange.com/blog/2006/11/28/anatomy-india/#comment-17 Interesting article on the need for business model innovation to succeed in emerging markets. While I agree that new models are emerging in India, I would argue the discount model isn't new and I find that firms in India that think of them as innovators are trying to adapt a model that worked well to India. I'd be keen to explore true innovators here in India -- a scalable micro-finance success would be nice to see. Is Amul an example of a cooperative model that has succeeeded? How about the e-choupal model from ITC? Sharad, I can't wait for your success stories! In addition to the obvious business success, given the sheer volume of people and the disparities we have in India, I'd love to see innovative and successful business models that incorporate a social element into it. Maybe this is where the IIMs can help in a unique way. While the Bharti-Walmart alliance can do wonders in terms of distribution and offering the best choice and prices to consumers, I wonder how we make this a win-win for the suppliers who get squeezed in the process. Interesting article on the need for business model innovation to succeed in emerging markets. While I agree that new models are emerging in India, I would argue the discount model isn’t new and I find that firms in India that think of them as innovators are trying to adapt a model that worked well to India. I’d be keen to explore true innovators here in India — a scalable micro-finance success would be nice to see. Is Amul an example of a cooperative model that has succeeeded? How about the e-choupal model from ITC? Sharad, I can’t wait for your success stories!

In addition to the obvious business success, given the sheer volume of people and the disparities we have in India, I’d love to see innovative and successful business models that incorporate a social element into it. Maybe this is where the IIMs can help in a unique way. While the Bharti-Walmart alliance can do wonders in terms of distribution and offering the best choice and prices to consumers, I wonder how we make this a win-win for the suppliers who get squeezed in the process.

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