Comments on: No, Entrepreneurship in IT Services is Not Over! http://orbitchange.com/blog/2007/01/19/it-services/ Sharad Sharma examines the transformation challenges facing the software industry Mon, 13 Oct 2008 20:50:24 +0000 http://wordpress.org/?v=2.0.2 by: Sangeeta http://orbitchange.com/blog/2007/01/19/it-services/#comment-504 Wed, 31 Jan 2007 05:56:59 +0000 http://orbitchange.com/blog/2007/01/19/it-services/#comment-504 Interesting post. The term "IT Services" is increasingly being interpreted in two differnt ways around the world. IT services can be the sell-them-a-body-to-build-application way, and IT service could be the SaaS model. While one of the them is increasingly becoming commoditized, the second one may create disruptive adoption and growth. Enterprenuership in the second "IT services" definition is definately not over. It is just beginning to get seeded... Sangeeta Interesting post. The term “IT Services” is increasingly being interpreted in two differnt ways around the world. IT services can be the sell-them-a-body-to-build-application way, and IT service could be the SaaS model. While one of the them is increasingly becoming commoditized, the second one may create disruptive adoption and growth.

Enterprenuership in the second “IT services” definition is definately not over. It is just beginning to get seeded…

Sangeeta

]]> by: Arun PC http://orbitchange.com/blog/2007/01/19/it-services/#comment-333 Mon, 22 Jan 2007 07:35:59 +0000 http://orbitchange.com/blog/2007/01/19/it-services/#comment-333 Sharad, It reminds me of a book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. He talks about Positioning and Branding by framing a law called "Law of Category". He argues that "If you can't be first in a category, set up a new category you can be first in." The aspiring Infosys, TCS can set up categories called first Open Source implementation experts or as you said BaaS or SaaS implementation experts and strive to achieve excellence in those. Thanks, Arun.PC Sharad,

It reminds me of a book “The 22 Immutable Laws of Marketing” by
Al Ries and Jack Trout.

He talks about Positioning and Branding by framing a law called
“Law of Category”.
He argues that “If you can’t be first in a category, set up a new category you can be first in.”

The aspiring Infosys, TCS can set up categories called first Open Source implementation experts or as you said BaaS or SaaS implementation experts and strive to achieve excellence in those.

Thanks,
Arun.PC

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